Welcome to Beetle Tracking! As an agency or a business running a WooCommerce store, you understand the critical importance of accurate data. But with increasing privacy concerns, ad blockers, and browser restrictions, traditional client-side tracking is becoming less reliable. That’s where Cloudflare Zaraz and our dedicated WordPress plugin come in. We offer a seamless solution to bring the power of server-side tracking to your WooCommerce store, ensuring you capture every valuable conversion and user interaction.
At Beetle Tracking, we believe that robust analytics shouldn’t be complex. Our WordPress plugin simplifies the integration of Cloudflare Zaraz with your WooCommerce website, enabling you to leverage edge server-side tracking without deep technical expertise. This means more accurate data, better insights, and ultimately, higher profits for your e-commerce business. Let’s dive into how you can supercharge your WooCommerce tracking with Zaraz.
Why your WooCommerce store needs server-side tracking with Zaraz
In today’s digital landscape, relying solely on client-side tracking for your WooCommerce store is a gamble. Data loss due to browser limitations, ad blockers, and cookie consent fatigue can significantly skew your analytics, leading to misinformed marketing decisions and missed opportunities. Server-side tracking with Cloudflare Zaraz offers a powerful antidote.
By moving your tracking scripts from the user’s browser to the Cloudflare edge, you gain numerous advantages:
- Enhanced Data Accuracy: Capture data that might otherwise be blocked, giving you a more complete picture of user behavior and conversions on your WooCommerce site.
- Improved Page Speed: Offload tracking scripts from your website, reducing the burden on your server and improving loading times for your customers. This directly impacts user experience and SEO.
- Greater Data Privacy Control: Our solution, in conjunction with Zaraz, helps you take control of your data, enabling you to ditch reliance on third-party cookies and better comply with privacy regulations like GDPR.
- Conversion Recovery: With more accurate data capture, you can recover conversions that traditional tracking methods might miss, leading to a direct uplift in your ROI.
Beetle Tracking makes implementing server-side tracking WooCommerce straightforward. We are a Cloudflare Zaraz Certified Developer, guaranteeing a reliable and expertly crafted solution for your e-commerce needs.
Seamless integration of Cloudflare Zaraz with WooCommerce
Integrating Cloudflare Zaraz with WooCommerce typically involves complex configurations. Our WordPress plugin eliminates this complexity, allowing you to set up server-side tracking with minimal effort. Here’s how Beetle Tracking simplifies the process:
Effortless setup for WooCommerce event tracking
Our plugin is designed for ease of use. Once installed on your WordPress site, it connects directly with your Cloudflare Zaraz account. We automatically configure the necessary data layers and events for your WooCommerce store, ensuring that key e-commerce actions like “Add to Cart,” “Initiate Checkout,” and “Purchase” are accurately tracked server-side.
Forget about manually configuring complex data layer scripts or dealing with custom code. We handle the heavy lifting so you can focus on what matters most: growing your business. The plugin supports essential platforms like Google Analytics, Meta Pixel (Facebook), Google Ads, LinkedIn, Pinterest, Bing, and TikTok, ensuring all your marketing channels receive reliable data from your zaraz woocommerce setup.
What events can Beetle Tracking capture for your WooCommerce store?
Our plugin is built to capture a comprehensive range of WooCommerce events, providing you with a complete view of your customer journey. This includes:
- Product views
- Adding products to cart
- Removing products from cart
- Initiating checkout
- Completing purchases
- Refunds (Pro version)
- User data capture (Pro version)
- Page scroll tracking (Pro version)
This granular data allows you to optimize your product pages, streamline your checkout process, and personalize marketing efforts based on real, accurate user behavior on your server-side tracking WooCommerce store.
Beetle Consent: GDPR compliance for your WooCommerce store
Beyond tracking, data privacy is paramount, especially for e-commerce businesses dealing with customer information. Beetle Consent, a key feature within Beetle Tracking Pro, helps your WooCommerce store achieve GDPR compliance by integrating directly with Cloudflare’s Zaraz Consent Manager.
With Beetle Consent, you get:
- Customizable Cookie Banner: A user-friendly, customizable cookie banner for your WordPress website that allows visitors to manage their consent preferences.
- Zaraz Consent Manager Integration: Seamlessly connect your consent choices with Cloudflare Zaraz, ensuring that tracking scripts only fire when consent is given.
- Google Consent Mode v2 Support: We ensure your consent solution is up-to-date with the latest requirements, helping you maintain compliance while still gaining valuable insights.
This holistic approach means you can accurately track your WooCommerce conversions while respecting user privacy and adhering to evolving regulations. This is crucial for building trust with your customers and avoiding potential penalties.
Beetle Tracking Free vs. Pro: Unlocking full potential for your zaraz woocommerce setup
We offer both a free and a pro version of our WordPress plugin to cater to various needs. While the free plugin provides a solid foundation for integrating Cloudflare Zaraz with WooCommerce, the Pro version unlocks advanced features essential for serious e-commerce businesses and agencies.
Free version benefits:
- Basic Cloudflare Zaraz integration for WooCommerce.
- Server-side tracking for core e-commerce events.
- Improved data accuracy compared to client-side only.
Pro version advantages:
The Pro version of Beetle Tracking is designed to maximize your data capture and optimize your marketing efforts. Priced at $147/year for 1 website, $447/year for 5 websites, and $747/year for unlimited websites, it offers a 30-day refund policy, so you can try it risk-free. Key Pro features include:
- Conversion Recovery: Advanced mechanisms to capture conversions that might be missed by the free version due to more aggressive ad blockers or browser settings.
- Enhanced User Data Capture: Gain deeper insights into your users, enriching your audience data for better segmentation and personalization.
- Page Scroll Tracking: Understand how far users scroll on your product pages, indicating engagement and potential areas for optimization.
- Comprehensive Consent Manager: Includes Beetle Consent with Cloudflare Zaraz Consent Manager integration and a customizable cookie banner, ensuring full GDPR compliance.
Consider the Pro version if you’re serious about uncovering hidden profits, enhancing audience data, and taking full control of your server-side tracking WooCommerce implementation.
Pricing overview for Beetle Tracking Pro
Here’s a quick overview of our Pro plans to help you choose the best fit for your zaraz woocommerce needs:
| Plan | Price/Year | Websites |
|---|---|---|
| Single Site | $147 | 1 site |
| Small Agency | $447 | 5 sites |
| Unlimited Agency | $747 | Unlimited sites |
All Pro add-ons come with a 30-day refund policy, offering peace of mind as you enhance your server-side tracking capabilities for WooCommerce.
Getting started with Cloudflare Zaraz for WooCommerce
Ready to revolutionize your WooCommerce tracking? Getting started with Beetle Tracking and Cloudflare Zaraz is simple:
- Install our WordPress Plugin: Download the Beetle Tracking plugin from the WordPress repository (we offer a free plugin!) and install it on your WooCommerce site.
- Connect to Cloudflare Zaraz: Follow our easy setup guide to link your WordPress site with your Cloudflare Zaraz account.
- Configure Tracking Tools: Specify which analytics and marketing tools (Google Analytics, Meta Pixel, etc.) you want to integrate via Zaraz. Our plugin automates event setup for your Cloudflare Zaraz WooCommerce needs.
- Go Live: Enjoy more accurate, faster, and privacy-compliant tracking for your WooCommerce store.
If you have any questions during setup, our help documentation and dedicated support team are always ready to assist. We are Rocket Beetle ApS, based at Nupark 51, 7500 Holstebro, Denmark, and are committed to providing you with the best server-side tracking solution. Feel free to reach out to us at [email protected].
Frequently asked questions about Cloudflare Zaraz and WooCommerce
Cloudflare Zaraz is a third-party script manager that runs tracking scripts and other tools from the Cloudflare edge network, rather than directly on your website. For your WooCommerce store, this means faster page loads, more accurate data collection (as it bypasses many ad blockers), and enhanced privacy controls by centralizing data handling and reducing direct browser requests from third parties. Our plugin streamlines this for your zaraz woocommerce setup.
Yes, our WordPress plugin is regularly updated to ensure compatibility with the latest versions of WordPress and WooCommerce, providing a stable and reliable server-side tracking solution for your e-commerce platform.
Absolutely. The Pro version of Beetle Tracking includes Beetle Consent, which integrates with Cloudflare Zaraz Consent Manager. This provides a customizable cookie banner and supports Google Consent Mode v2, helping you manage user consents and ensure your data collection practices for your WooCommerce store are GDPR compliant.
Our plugin is designed to automatically track a wide array of WooCommerce e-commerce events, including product views, add-to-cart actions, checkout initiations, and purchase completions. The Pro version offers even more granular tracking like page scroll and enhanced user data capture for your Cloudflare Zaraz WooCommerce integration.
Traditional tracking (client-side) relies on scripts running in the user’s browser, making them vulnerable to ad blockers and browser restrictions. Server-side tracking, as facilitated by Cloudflare Zaraz and Beetle Tracking, moves these operations to the server edge. This results in more robust, accurate data collection, improved website performance, and greater control over your data—crucial for your server-side tracking WooCommerce analytics.
Yes, Beetle Tracking integrates with Cloudflare Zaraz, so an active Cloudflare account is required. Cloudflare offers various plans, including a generous free tier that supports Zaraz for many users. Our plugin simplifies the connection between your WordPress site and Zaraz.
We’re here to help! Beetle Tracking offers comprehensive documentation and a dedicated support team. You can also reach out to us directly at [email protected] for assistance with your server-side tracking for WooCommerce.
